Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A Moore (Newcastle Business School, UK)

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early ma...